Marketing and SEO Tactics for a Mobile-First World

  • Wed, April 25, 2018
  • 7:00 PM IST

About the Webinar

How mobile-friendly are your website and marketing efforts? If you’re not strategizing, designing and optimizing for mobile first, now’s the time to start. Google’s market transition to mobile-first indexing began in 2017. Consumers already spend on average 71 percent of their digital time on smartphones—searching, comparing, buying—and that figure is going up monthly.

Learn how to take advantage of the shift to mobile to sharpen your website and content in ways that will leave your competition in the dust of their desktops. Mobile marketing luminary Jeff Ferguson, CEO and Founder of Fang Digital Marketing, will share the latest mobile marketing research and recommendations including:

  • The transition to mobile-first marketing and statistics related to mobile discovery

  • How IoT has shifted the way users interact with the internet

  • How to traverse new mobile-friendly SEO best practices, through site architecture, content and inbound links


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Profile

Jeff Ferguson

Jeff Ferguson is the CEO and founder of Fang Digital Marketing, a boutique digital advertising media agency, specializing in search engine, display, social, and mobile marketing. With over 20 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, and Napster. Jeff’s clients have also included renowned brands such as Belkin, CBS, eHarmony, JustFab, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, and Sony.

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